Frequent, contained public releases also work to their advantage. “I know for a lot of projects, they want to [do a] ‘we’ll release it when it’s done’ kind of thing,” said Mort. “We’ve found that releasing content builds hype, it gives players what they want, and perhaps most importantly, it serves as a proof of life and a fantastic recruitment tool.”
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The model railway company, which also sells toy planes and cars under the Airfix and Corgi brands, has sold the Scalextric business and intellectual property rights to Purbeck Capital Partners.
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