In 2012, Baronchelli took his first leap into entrepreneurship, moving to Hong Kong in 2012 to join the founding team of Asian e-commerce unicorn Lazada. He served as the platform’s Vietnam CEO from 2014 to 2015, before taking on the role of chief marketing officer till 2018, when Lazada was acquired by China’s Alibaba Group.
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Сергей Истомин (Редактор отдела «Россия»)